I find projects like this particularly interesting because you can really help the team internally (which created the initial design) understand what is needed to create some dramatic appeal and warmth, making it feel less corporate. It was a challenging project to create a space which we believe should be the physical manifestation of the brand, displaying it’s values in an artistic and intelligent way. It sure helped to work directly with the CEO. It’s essential for a multinational to challenge the leading professionals interacting with the brand. Educate, as well as inspire – creating some mystery and intrigue. These are people that like to fill in the blanks themselves, rather then having everything spelled out for them, to be made to think. The goals is to keep all involved & stimulate a close connection to the consumer that uses the end products. — I think we succeeded only partly in these objectives. Nevertheless proud of the result, given the many restrictions…including not mentioning the firm’s name.
For this project I teamed up Koert Broekman / RJW Elsinga