Plan development kicked off by mapping & emphasizing the strengths (swot). It defined the challenge.
Great project (& great team). We’re well on our way to put this green & sustainable park back on the map (masterplan by OMA / landscape by West 8).
The way we work today changed. We’re back in the office...for good reasons. To connect, collaborate, innovate, learn & laugh. After creating aerials from helicopter (drone 1.0), we connected all the gems on an interactive map. Promote mix use & diversity in the park, connect users (& city) – adding soul. Mindshift in progress. Making its qualities accessible – from Parking app, Gym to Daycare, Hotel, Recreation, Lunch spots, Board rooms & Flex desks. Building a brand around it, incl Marcom. Our drive: turn the park into a 840.000m2 Members Club. For all 12.000 daily users / in ±50 buildings to enjoy.
Launched 2016, still in progress (roadmap 2020)
In collaboration with the excellent: Loek van Doorn (The Rosegaarden) / Nathalie Brähler (Cultural Oil)
– and a great team of experts.